What factors decide AdSense CPC??
Whether you are a professional blogger or do blogging because you love to do, earning is always the greatest motivation and the reason behind any blog or website. The first question comes to your mind is What factors decide AdSense CPC??.
Imagine, you own a blog and you are doing hard work to provide quality contents, data and tables, impressive pictures and friendly tone. You have a good traffic there and you are getting more than 500 clicks on your blog per day, but the CPC from AdSense is negligible. Isn’t it heartbreaking? You’re all efforts to earn money from your blog are in vain in lieu of your day and night work.
I know the feeling is shattering, but here now you need of AdSense Optimization. However, before that, some technical terms are must understand. Let us have a glance of these terms to enhance your understanding regarding how CPC works for AdSense.
CPC (Cost per click): When your guests on the blog click an advertisement, you get earning for per click. Now, you have to understand that high traffic and high CPC are both different things. Your website may have the higher traffic than your competitor may but your contender may have the high CPC compared to you. The reason lies behind the count of eCPM (cost per mile).
AdSense: AdSense is a simple advertisement platform run by Google. It helps website publishers or bloggers to earn money while revealing the niche’ oriented advertisement on their podium.
What factors decide AdSense CPC??
Face it! There is no shortcut to increase the CPC on the AdSense. Although, there are some factors that may help to improve the situation but these factors are not guarantees of high earnings. The mantra is to be attentive, act like stockbrokers and work like geeks. Lets’ explore some wildly accepted factors.
If your eyes are well connected with your brain, you must have given a look about the trending niche’s that earns high CPC. Have you thought ever, why some niche’ are highly popular and some are in the shed even with the high-quality contents? The reason is not a high brainer to think. Those niche’ that talk about topics popular in mass are getting high CPC. Some popular niche’ is Travel, food, technology, health, cars etc. So, how a niche’ affects the AdSense click? The popular niche’ attracts traffics and the visitor click on any ad displayed on your website and buys something, you earn some money for per click. It is like simple mathematics. High traffic is directly proportional to high CPC that helps you to gain high ROI.
Sustainability on the blog:
So, you are an owner of a blog of a very popular niche’ but you only put contents on the blog and then sit idle for the traffic. Will you succeed? The answer is harsh but true, nope. You cannot earn money if you do not maintain your blog regularly. By maintaining your blog means to be a good host and communicate with your readers through queries, discussions, updating the facts and figures. This Way, you will attract more people towards your blog that may convert to high CPC through AdSense even though the blog and the contents are old.
Dimension, Placement and Geographical target:
Imagine, you click a website and more than the half of landing page is filled with advertisement only. How irritating? It is always impressive to use the thumb rule of 3-2-1 and focus to place ads above the folds. The ideal dimension is ads with a 720X90 leader board, whereas the size below the headline would be almost 300X250 and above would be almost 330X280 to get sufficient CTR and RPM. Specific region views as target clicks from a particular region always work magic to get high CPC compared to the worldwide or scattered traffic.
As I said, these factors may help but they cannot assure the desired AdSense CPC. There are other factors like impressive designs, right keywords, the way you put the contents etc. that helps to gain traffic. You need to behave and think as a businessperson if you are expecting revenues from the AdSense CPC your blog.
Hope this post answered your queries on What factors decide AdSense CPC. Please give your feedback.