Organic traffic vs Social media traffic
If you are a blogger and using Google AdSense for monetization of the content then you must have known the importance of Organic traffic to your site. This is why I have decided to write this post, Organic traffic Vs Social media traffic, based on my blogging experience of more than two years.
Organic traffic is that traffic which is sent to your blog by various search engines. People search their queries on search engines which divert them to the website having most relevant content. The relevancy of the content to that query is decided by the algorithms of the search engines. In most of the English Speaking countries, Google is the main search engine used for Internet Search. So more than 95% Organic traffic is from Google Search.
If you share links to your content on various social media platforms and People click on those links and visit your site then that is not an organic traffic. The similar traffic you can get by promoting your content on facebook & twitter. Webmasters makes dedicated pages for their blogs and websites on facebook and share the content with the followers.
Organic traffic Vs Social media traffic: Impact on AdSense Earnings
To understand the difference Organic traffic and traffic from Social media let’s take a small case study. There are two bloggers A & B. Both are getting equal traffic; let’s assume 1000 hits a day. The difference is A is getting 100% Organic traffic and blogger B is getting 100% social media traffic. Based on this traffic data following conclusions can be made.
Why has Organic traffic?
- AdSense CPC (Cost per Click) is always high for Blogger A as he is getting 100% Organic and chances are very high that a new visitor clicks the ads. Social media provides a platform where you can easily interact with your followers. But the disadvantage is bounce rate is very high so chances of same customers clicking ads again and again so CPC is low. You must know that fact that Google keeps records of all the IP addresses who are clicking on AdSense ads.
- In most of the cases CTR (Click through Rate) is also low, again familiar visitors do not click on the ads so often. In the case of Organic traffic, people reach to your content via a keyword. Google AdSense display personalized ads which may be based on the interest of the visitor so the chances of the click are higher. Here also, Blogger A is winning the race.
- So the total AdSense earnings are much higher in the case of high Organic traffic. In this study from my experience, Blogger A will earn 3-4 times more revenue than B.
- High Organic traffic helps to improve Alexa traffic rank as well. In a longer period blogger, A will have much better Alexa traffic rank than Blogger B. Remember Alexa traffic ranks indirectly affect your AdSense and affiliate marketing revenues.
Pros of Social media traffic
Though it is less beneficial from the AdSense point of view, still Social media traffic is good for your website.
- Social media traffic is free of cost and you can get a lot of traffic in very small time. If some of your posts go viral then you can fetch a good amount of money from social media traffic too.
- The second advantage is, it is good for the SEO of your website. Chances of getting backlinks are also more due to the large visibility of the content.
- New bloggers who hardly get any Organic traffic, this mode of traffic is the only hope.
100% Organic traffic is an Ideal situation so very difficult to achieve. In the era of high competition professional blogging, you must have sizable traffic from social media as well. The best scenario is when you are getting 70% Organic traffic and 30% Social media or Paid traffic. Smart bloggers always make a balance between Organic traffic Vs Social media traffic.
If your Website is getting lower Organic traffic than you must reorganise your resources to correct the problem areas. Most probably the issue is with your Website SEO ( Search Engine Optimization). Blogging with paid or social media traffic is not sustainable in the longer period.