AdSense Vs Affiliate marketing: Which is Better?
Google AdSense and Affiliate Marketing both is the popular podium for website monetization. However, the age long prime battle to decide which one is better between both is always in process. For some established bloggers, AdSense is like a gold mine whereas for some Affiliate Marketing is the golden hen. I am going to write about AdSense Vs Affiliate marketing battle.
Google AdSense Vs Affiliate marketing
Let’s check the pros and cons of both monetization platform and then decide which one is more suitable for you.
AdSense is one of the highest paying ad platforms that work on PPC (price per click) theory. It is a free program from Google, which allows bloggers to earn money through flashing the ads on their page. Let’s check in brief how it works?
First, you need to apply for AdSense account through your blog page or website, when Google approve your request, it publishes Ad Blocks on your page. Now, you are the one who decide the number of ad blocks and the space where you want these ad blocks to be published on your page. Here is the catch, the ad blocks must have some relevance to the kind of blog you are writing. For example, if you are a fashion blogger, the ads are mostly from the fashion industry like apparels, jewelry, accessories etc. Now, if the visitors of your page click on the ad blocks, you get paid per click that is almost 68% of the Google earnings from the clicks.
Pros of Google AdSense:
- It is entirely a passive income where you don’t have to directly interact with the advertisers. The Google pay you and not the advertisers.
- Once the Ad is placed, you are not forced to update the page.
- If your AdSense is approved, you can place ads on multiple pages and earn from each page.
- It is very easy to install and Google provides the help and support for the first time users.
Cons of Google AdSense:
- The price per click is very low in some countries.
- Your income depends on the visitors and the clicks on the advertisement.
- Google is very profound with its policies and every year, numerous AdSense accounts are blocked due to various reasons.
- You cannot entirely rely on the AdSense for your income.
- The income from AdSense is not a subtle and you certainly not expect it for long-term.
Affiliate marketing is just like commission agents where you work on the commission directly from the advertisers. The mantra is very clear. You publish the advertisement on your blog and get paid after every purchase from your published advertisement. The commission is quite high and sometimes it is as high as 50% of the sales price.
You can join Affiliate-Marketing programs like ClickBank for start and post the advertisements on your blogs with the affiliate reference in the sales link. You will get all the guidance from your affiliate program.
Pros of Affiliate Marketing:
- It’s a long term business where you get a regular income.
- Income per click is higher
- You are the master of your income and can plan accordingly
- You can set up an independent sales page for the visitors along with your blogs for more income.
Cons of Affiliate Marketing:
- Unlike AdSense, you have to invest your time in affiliate marketing program.
- Affiliate programs are beneficial when you have a niche blog with a sustainable number of visitors.
Now let’s compare Google AdSense and Affiliate Marketing:
- You have a full control on your Affiliate Marketing program and can design you page as per your comfort to get the more income while AdSense is backed up by Google and you have to follow the Goggle rules for publishing ads on your page.
- Affiliate marketing is easy to get approved in comparison to AdSense.
- The pay per click is way high in affiliate marketing than AdSense.
- Unlike AdSense, there is no restriction on the types of ads, you can publish on your blog.
- AdSense is a kind of passive recurring income whereas Affiliate marketing pays you per shot only once.
- Affiliate ads are more creative and attractive in compare to AdSense.
- You get paid through PayPal in Affiliate ads whereas AdSense offers checks or wire.
If you ask my personal experience and advice, I would recommend applying for both. You can have AdSense and affiliate ads on the same page. The benefits of having both are very clear.
- You can plan and diversify your income from both.
- Your dependence on the one program is not healthy for your income appetite so you can get money from both.
- In case your AdSense account is blocked, that happens mostly as Google is very strict about its rules, you have another income source.
Moreover, it is a personal choice to prefer among AdSense Vs Affiliate marketing. But if you are a new blogger, affiliate programs are good for you as it offers win-win condition for you, your visitors and the company.